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Asterisks.Inc
Pianni
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(E-Commerce)
Kids Piano Learning
Shopify Custom Store
SCROLL DOWN—ASTERISKS.INC BY PRADHYUMN DHONDI—
(About it)
Pianni is a modern music-learning brand that helps children discover music through play, storytelling, and thoughtfully designed instruments.
Asterisks.Inc translated this philosophy into a customized Shopify e-commerce experience, bringing Pianni's product offering, brand identity, and learning philosophy together in a unified digital storefront.
The vision was to create a digital storefront that feels as engaging as the experience Pianni offers children. Rather than approaching the website as a conventional e-commerce catalogue, we focused on communicating the story behind the brand making music feel accessible, learning feel exciting, and the products feel meaningful to parents.
The design process began in Figma, where we established the visual direction, structured the user journey, and developed the interface around product discovery and brand storytelling. We then translated the designs into a customized Shopify storefront using Liquid and custom CSS, creating a tailored shopping experience aligned with Pianni's identity.
Design
Figma
E-Commerce Platform
Shopify
Theme Development
Shopify Liquid
Custom Styling
CSS, Responsive Design
Storefront Customization
Shopify Theme Architecture, Custom Sections
E-Commerce Functionality
Product Catalog, Collections, Cart, Checkout
Testing & Optimization
Cross-Device Responsiveness, UI Testing, Performance Optimization
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