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Asterisks.Inc
Microgym
(E-Commerce)
Fitness Product
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Shopify Custom Store
SCROLL DOWN—ASTERISKS.INC BY PRADHYUMN DHONDI—
(About it)
Microgym is a fitness equipment brand focused on transforming everyday living spaces into versatile home workout environments. Its wall-mounted training system supports multiple strength exercises, including pull-ups, cable pulley workouts, and chest dips, bringing the functionality of a gym into the home.
The Shopify store was designed to make purchasing a personalized fitness setup straightforward, allowing customers to configure their equipment through three product levels, multiple color options, and a selection of attachments.
We approached the store with a customization-first design philosophy, placing product configurations at the center of the shopping experience. Customers can navigate between three equipment levels, select preferred colors, and choose compatible attachments to build a setup tailored to their workout requirements.
The design focused on presenting product options clearly, simplifying purchase decisions, and maintaining a cohesive experience from product discovery to checkout. Built on Shopify with custom Liquid and CSS, the storefront translates a configurable fitness product into an intuitive digital buying experience.
Design
Figma
E-Commerce Platform
Shopify
Theme Development
Shopify Liquid
Custom Styling
CSS, Responsive Design
Storefront Customization
Shopify Theme Architecture, Custom Sections
E-Commerce Functionality
Product Catalog, Collections, Cart, Checkout
Testing & Optimization
Cross-Device Responsiveness, UI Testing, Performance Optimization
(More Projects)
(More Projects)
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(More Projects)
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
(More Projects)
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.